BUSINESS
Straight answers on starting and growing a business.
I have built and run businesses, and I get the same questions all the time. Pick a topic for my straight take, or build an 8-week plan around your biggest bottleneck.
Starting out
Start small, sell first, build second.
Most failed starts were built before anyone asked for them. Find three people who will pay for the outcome, deliver it by hand, and only then build the system.
- Name one buyerA specific person with a specific problem beats a big market.
- Sell before you buildA paid pilot is better proof than a good idea.
- Keep costs boringLow fixed costs buy you time to learn.